Telephone Systems For The Small Business
May 18, 2009 – 3:24 amEvery small business has a list of basic needs in order to function status quo day in and day out. Often, those services are simple; they may include dial tone, voice mail, long distance, fax, email and broadband Internet services. To varying degrees you have down time with one of these and your breathing may become irregular. For instance no dial tone will surely cause you more heartache than a down fax system. Fax services have become less and less important as companies look to sign PDF documents, scan and email. But have a client wanting to fax you an order and your service is down that moves fax services front and center for your concern.
Reliability of these services is the lifeblood of any organization, service providers understand this and have made great strides in creating cost effective services that have ultra high levels of quality of service and up time. That is not to say that all services or companies are created equal, make sure you understand clearly any service level agreement (SLA) you sign. Many companies in this field are great on the sales side, but once you are a client under an SLA it’s like a game of where’s Waldo. However, there are many reputable companies out there that provide quality customer service throughout the SLA.
Do not be overly enamored with price, because that may ultimately be the best part of the service. Quality, customer service or even the livelihood of your service company may be limited. Learn your needs, evaluate how important these services are to your organization and then make an educated decision.

Try and think of the decision in the context of a business decision that will affect your clients should a problem occur, which in turn may drive them directly into your competitions doors. Consider the value that may have versus the cost savings.
All small businesses need reliability and quality, a little preparation and education will provide you with the knowledge to make the correct choice. When looking beyond the basic needs of your organization (listed in the first paragraph) consider whether they actually are needed and provide value. Bundling by service companies may seem like a great deal, but if you do not require the services it is actually money flushed.
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